Events that change lives | Katie Kyle (Befriend A Child)

In this episode of The Marvelle Edit, we're joined by Katie Kyle, Head of Fundraising and Marketing at Befriend a Child, to talk about how fundraising events help deliver life-changing opportunities for local children.

Katie shares the story behind one of Aberdeen's best-known children's charities, how mentoring and befriending can transform a young person's confidence and future, and why fundraising events are far more than a night out, they're essential to generating the income that makes these essential services possible.

Marvelle has worked alongside Befriend a Child for over 10 years on their annual gala dinner. We value the trusted relationship we've built over the years and enjoy collaborating with their team to create innovative, engaging guest experiences that not only inspire attendees, but also maximise fundraising potential.

We also explore the role events play within the charity's wider fundraising strategy, how fundraising events are evolving to meet changing audience expectations, what goes into developing an event theme, and why creating memorable experiences is key to encouraging long-term support.

Whether you work in events, fundraising, or simply want to understand the impact a great event can have beyond the room, this episode offers a fascinating insight into the power of experiences with purpose.

🎧 Listen now and discover how one relationship can change a life.

If you enjoy the episode, please like, subscribe, and share it to help us bring more conversations from the people shaping Scotland's events industry!